What makes you a good healthcare worker?

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In todays world healthy lifestyle is like an unfulfilled dream. We all seem to have pushed the idea of a healthy living in the oblivion. With the tremendous amount of work pressure, leading a healthy life with a good dose of physical activities (like jogging and exercise) is a farfetched idea. This sedentary lifestyle has a very bad effect on our health. It causes diseases like diseases like heart diseases, cancer and even psychological problems like depression and amnesia. Hormonal imbalances and diabetes are two disorders that are found in every household nowadays. These two are also a result of unhealthy living.

As the age old adage goes, prevention is always better than cure. It has been reported by the World Health Organization (WHO) that in the western part of the world there has been a commendable decrease in prevalence of chronic diseases due to the availability of regular health checkups provided by healthcare providers. The age group from thirty to sixty five, among the working class, seem to be most affected by the diseases that are caused by leading an unhealthy lifestyle. It should be a practice in every country that women from the age of forty and men from the age of thirty five should make it a habit to go to for health checkups every month.

Qualities of a good healthcare provider

Healthcare services are an absolute necessity and crucial for ones wellbeing. Hence it is very important to know who you are going to for a quality healthcare services, who will not treat your health and body as a consumer products from which they can derive profit and thats why people usually stick to their own family doctor singapore . Here is a list of qualities that that you shall find in any good healthcare provider:

A united staff who is all set to collaborate and help you: a good healthcare provider will have staff from varied fields who are skilled in providing both conventional and complementary health services. This set of staff should be united and collaborate with each other so that there is no gap in communication that might affect your wellbeing.

Quality and competence: the staff should maintain a certain level of quality and should be skilled and competent to provide services to different kinds of patients. If they lack in some skills they should be brought up to quality through proper training.

Good infrastructure: amenities play a big role. The healthcare provider must have state of the art equipment for both diagnosis and treatment in order to give the patients the best healing experience.

Affordability: a good healthcare provider will provide all the facilities in an affordable price so that all citizens can afford the services.

Qualities of a good healthcare worker

A stable job in healthcare is a dream for many young people. But healthcare is one field where utmost dedication and quality is an uncompromising factor. To be a good healthcare professional there are some qualities that a person must have:

A keen eye for details: a healthcare professional is assigned to do a wide array of tasks like assessment, diagnosis, medication, treatment, documentation. In order to successfully complete these tasks one musyt have an eye for details

Good interpersonal skills: the healthcare nexus as to communicate with each other for seamless service to patients, hence there must be good interpersonal skills so that there is no dearth of communication among healthcare professionals.

Flexibility: there is nothing called a fixed working hour in a healthcare set up. Any moment an emergency situation might come up. Hence healthcare professionals must be flexible.

Emotional stability: healthcare units are not one of the most pleasant places to work. Almost every day you encounter pain and illness. Hence you must be prepared emotionally to deal with emotional stress.

Why Many Patients Prefer Only Certain Specific Healthcare Providers

It may be surprising to note that many patients prefer certain healthcare providers. In fact, several researches have been conducted to understand this phenomenon. The findings of the researches reveal that there are a few factors that patients take into account for showing preference to certain providers.

The factors that have been found to influence patients are accessibility and availability of the providers, the size of the facilities and their type, the experience and quality of the staff and their availability, the costs at which the treatments are available and the socio-demographic nature of the physicians, surgeons and other medical professionals available in the facilities. Let us delve further deep into these factors.

Accessibility and availability of the providers

Most of the patients want to get their treatment from a facility that is near the place where they live because it is convenient for them.They need not commute to a distant place for consultations, having the tests conducted and for taking treatments. Of course, if the ailment is a major one and if the local facilities or providers do not offer the required treatments, they may have to go to the places where facilities or providers of such treatments are available. In short, accessibility and availability play a vital role in influencing the decision of the patients to prefer certain facilities.

Size and quality of the facilities

The size of the facilities patients are considering influences their decision. Studies reveal that patients have a tendency to believe that they will get very good treatment from larger facilities. They may be of the opinion that these large facilities will have all the advanced equipment, well managed and well equipped laboratories and competent physicians, surgeons and other professionals. But they are too naive to realize that the availability of advanced equipment, laboratories and medical professionals will not guarantee that they will get the best treatment. They seem to be oblivious of the fact that even smaller facilities can offer them high quality treatment and care.

For example, patients with hearing loss would definitely choose a health care provider that is reputed to have good facilties and equipments to conduct the ear audio test .

Similarly, the type of the facility also plays a crucial role in influencing the decision of the patients. A research conducted in the US reveals that most of the patients in that country opt for non-profit, private facilities and providers and that they do not like to get treated in commercial and public facilities. Ironically, UK patients seem to have a preference for public facilities. Regardless of these findings, it is quite evident that the type of the facilities does influence patients’ preferences.

Experience and expertise of the staff

Patients take into account the experience and expertise of the staff also while opting for a facility or provider. If a facility has qualified and competent physicians, surgeons and other medical professionals, patients will not hesitate even for a moment to choose the facility. But they check if these experienced and competent doctors, surgeons or other professionals will be available whenever they need them.


Though patients aim to have treatment of very high quality, they take into account the costs of the treatments also while choosing facilities or providers. Of course, there are people who are ready to spend any amount for getting the best treatment but not all patients will be financially well-off. So, those who do not like to squander their finances may certainly compare the costs of the facilities and providers and prefer the one that offers excellent healthcare at reasonable costs.

Socio-demographic nature

According to the findings of a study, patients consider the age as well as the gender of the physicians and surgeons in a facility also for making their choice. This may sound strange but this is true. Similarly, patients look at the way physicians and surgeons communicate with them.

To summarize, most of the patients consider all or some of the above factors and show their preference to certain specific healthcare providers.

FAGE USA TV SPOTS – Are Beautiful

I didn’t see the new TV Spots for FAGE USA on TV. Rather, the 48 second spot entitled “Total Plain Extraordinary™” appeared in my You Tube suggestions as a promoted video. If you go to the FAGE USA Website there is a link that says “Watch The TV Spots”. Besides their smart use of digital media, the yogurt company has chosen to work with Mullen, an ad agency with very talented creatives. I don’t have much else to say about the spots other then they are tremendously well art-directed, and the copywriting is spectacular. I’ll let you see for yourself. You also might notice that the poem is voiced by actor Willem Dafoe, who recently acted in and narrated a great Jim Beam spot for Strawberry Frog.

As for FAGE, I am a huge fan of the product. The yogurt is the thick, Greek kind. It’s great-tasting, healthy, and extremely versatile. I also support the company because in 2008 they opened a U.S production facility in Johnstown, NY, which is near my hometown. It is definitely an area that has seen its better days when it comes to manufacturing, but the baby food company Beech-Nut also recently moved its manufacturing and corporate operations to the small town of Florida, NY, the town I grew up in. Perhaps the Mohawk Valley can become a hot bed for food and CPG companies, but that is probably wishful thinking.

How To Make The Morning Drive Less Painful

When my wife took a new job in Newark, NJ recently, I started driving in with her and then taking the train into Manhattan from Newark Penn Station. This has awarded us some decent quality time together, despite the fact that we are usually both slightly grumpy as we sit in traffic. There is one thing on the radio that never fails to make us laugh, and that’s the Scott & Todd morning show on New York’s 95.5 PLJ. Well, as of Monday, it’s The Todd Show now. Todd’s personality is our favorite, but we were very sad to see Scott retire.

Despite the fact that we love the show so much, we find ourselves switching the channel at times to Elvis Duran or anything else. Why?  The commercials are so incredibly painful; who wants to spend their precious downtime listening to them? From time to time Scott & Todd have done live reads, or pre-recorded spots, and we will typically listen to those. But they are relatively boring as well.

I come from the print and digital publishing business, where sponsored content – or native advertising – is all the rage. With sponsored articles, an advertiser is able to join the conversation in a natural way, as opposed to a banner ad or something else that is meant to interrupt the experience. Branded content has also been popping up more and more on TV recently, but it’s not something that radio programs are offering to their partners. Every once in awhile you might hear the traffic reporter say something along the lines of, “This traffic report is brought to you by Auto Zone, get in the zone,” but that’s about it. I can’t help to imagine the opportunities for branded content on the radio.

Here are some ideas that would bring value to the morning drive:

1.) Get a brand to buy an entire commercial break. How amazing would it be to hear the morning radio show host say, “We are not going to a commercial break, thanks to our friends at Starbucks we are going to have a coffee break. In the studio with us is a team of baristas to give a quick update on what’s going on at your neighborhood Starbucks.”

2.) Allow a brand to sponsor a specific segment. For instance, “Today’s phone scam is presented by Geico, 15 minutes could save you 15 percent or more on your car insurance. We are going to call Gloria, her husband let us know that on her way to work yesterday someone rear-ended her. We are going to pretend to be the guy’s insurance company – True Blue Auto Insurance. Yeah, it’s no Geico.”

3.) Let a brand sponsor an original segment. You could record a day in the life of the host, or create a new interview series with famous athletes or even little league baseball players, or have an open mic segment for listeners – America’s got talent via the radio. It would be a way for a brand to align themselves with content that they know their target would find interesting.

Local radio is facing steep competition from streaming services, but at the same time if they have a good enough product they can use the technology to their advantage by picking up a global listener following.

In this multi-platform, always-on world we are living in, radio is one of the few mediums left where you nearly have someone’s full attention. Radio executives, if you are reading this, I don’t expect you to follow all of my advice, but please try to be a little more creative when it comes to advertising. And stop playing crap music!

Unheard In NY Project

This is a really interesting project that came across my Twitter feed. A group of interns from the ad agency BBH are helping homeless NYers gain a voice through Twitter. They started out by giving four men pre-paid cell phones and instructed them how to “Tweet” with them.

I think this is a very admirable thing to do for the homeless. Sometimes we take for granted how lucky we are to be empowered with digital tools. Technology like Facebook and Twitter allows us to get our points across, express ourselves, and socialize with others. We can turn to our social networks for advice on life’s decisions, whether they be small or large, for garnering support when we need it most, and for receiving congratulations when things are going well. People don’t have the time to stop and interact with homeless people on the street or in Penn Station, but for those who do have an interest in doing so Twitter allows homeless people to have a less intrusive voice and lets people socialize with them when it is most convnient.

Check out their first You Tube video, and follow the four men @jessie550 @putodanny @awitness2011 and @albert814 or the main Twitter account @underheardinNY.

You know my methods, Watson.

As a fan of Jeopardy, I was happy to learn that on February 14th, a supercomputer named Watson that was designed by IBM, will be competing against Jeopardy Champions – Brad Rutter and Ken Jennings. What is being considered IBM’s most ambitious foray into deep analytics and natural language processing, began back in 2007.

In this video, Dr. John E. Kelly III, Senior Vice President and Director of IBM Research says, “We decided that we needed to build a system that could extract knowledge at a must faster rate from enormous amounts of data than human beings or any other computer system could do.”

Could we as Account Planners be competing with computers in the future?